{"id":4359,"date":"2011-09-07T11:11:41","date_gmt":"2011-09-07T15:11:41","guid":{"rendered":"http:\/\/www.scifisaturdaynight.com\/?p=4359"},"modified":"2013-02-17T08:48:47","modified_gmt":"2013-02-17T13:48:47","slug":"apollo-18-a-review","status":"publish","type":"post","link":"http:\/\/scifisaturdaynight.com\/?p=4359","title":{"rendered":"Apollo 18: A Review"},"content":{"rendered":"<p><a href=\"http:\/\/www.scifisaturdaynight.com\/?attachment_id=4360\" rel=\"attachment wp-att-4360\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-4360\" src=\"http:\/\/www.scifisaturdaynight.com\/wp-content\/uploads\/2011\/09\/apollo_18.jpg\" alt=\"\" width=\"300\" height=\"216\" \/><\/a>At the start of the viral marketing campaign for <em>Apollo 18<\/em>, The Dome <a href=\"http:\/\/www.scifisaturdaynight.com\/?p=2679\" target=\"_blank\">pointed out<\/a> that found footage projects were a cheat in storytelling. While the marketing aspect plays a role in the overall experience of the film, I was curious to see if the film could hold it\u2019s own as a space thriller.<!--more--><\/p>\n<p>First off, I saw none of the viral marketing for <em>Apollo 18<\/em>, so I went into the movie without any exposure other than the trailer. Since I don\u2019t follow any movie sites, I missed any mention of the viral aspect of the film after the launch of the campaign. After doing some research, I\u2019m not sure if what was available would have kept my interest. I remember in 2007, the <em>Cloverfield<\/em> viral marketing kept me interested in the film, and while I thought the film was okay, the viral campaign added to the experience as a whole.<\/p>\n<p>As for <em>Apollo 18<\/em>, well, I can honestly say that I thought it was average, at best. It\u2019s kind of hard to ignore the scientific inaccuracies of a found footage film set in space. The film is set in 1974, and has some discussion on the space race with Soviet Russia, I feel the significance of this time period lost on a generation where the space program is more of an international effort. Perhaps this is the Achilles heel of the found footage formula. The film does not have a real chance to build the type of tension necessary to make the space race relevant. Perhaps those points where made in the viral marketing? As of this writing, I\u2019m unable to get onto any of the viral websites, including <a href=\"http:\/\/www.lunartruth.com\" target=\"_blank\">www.lunartruth.com<\/a>.<\/p>\n<p>One strength of the movie is the effort to create the semblance of the film and low-fi video that would come from 1974. The camera angles and frames take that amateur effort approach, and it\u2019s played off beautifully. One complaint I read online was the fact that there were so many shaky cam scenes, which made the movie less desirable. I\u2019ve heard the same complaints from everything the <em>Blair Witch Project<\/em> and <em>Cloverfield<\/em>, and those films were moderate found footage successes.<\/p>\n<p>Overall, <em>Apollo 18<\/em> does not bring any big-screen magic. It\u2019s nothing original, but it is entertaining.<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-official sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-twitter\"><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-url=\"http:\/\/scifisaturdaynight.com\/?p=4359\" data-text=\"Apollo 18: A Review\"  >Tweet<\/a><\/li><li class=\"share-facebook\"><div class=\"fb-share-button\" data-href=\"http:\/\/scifisaturdaynight.com\/?p=4359\" data-layout=\"button_count\"><\/div><\/li><li class=\"share-pinterest\"><div class=\"pinterest_button\"><a href=\"https:\/\/www.pinterest.com\/pin\/create\/button\/?url=http%3A%2F%2Fscifisaturdaynight.com%2F%3Fp%3D4359&#038;media=http%3A%2F%2Fwww.scifisaturdaynight.com%2Fwp-content%2Fuploads%2F2011%2F09%2Fapollo_18.jpg&#038;description=Apollo%2018%3A%20A%20Review\" data-pin-do=\"buttonPin\" data-pin-config=\"beside\"><img src=\"\/\/assets.pinterest.com\/images\/pidgets\/pinit_fg_en_rect_gray_20.png\" \/><\/a><\/div><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>At the start of the viral marketing campaign for Apollo 18, The Dome pointed out that found footage projects were a cheat in storytelling. While the marketing aspect plays a role in the overall experience of the film, I was curious to see if the film could hold it\u2019s own as a space thriller.<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-official sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-twitter\"><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-url=\"http:\/\/scifisaturdaynight.com\/?p=4359\" data-text=\"Apollo 18: A Review\"  >Tweet<\/a><\/li><li class=\"share-facebook\"><div class=\"fb-share-button\" data-href=\"http:\/\/scifisaturdaynight.com\/?p=4359\" data-layout=\"button_count\"><\/div><\/li><li class=\"share-pinterest\"><div class=\"pinterest_button\"><a href=\"https:\/\/www.pinterest.com\/pin\/create\/button\/?url=http%3A%2F%2Fscifisaturdaynight.com%2F%3Fp%3D4359&#038;media=http%3A%2F%2Fwww.scifisaturdaynight.com%2Fwp-content%2Fuploads%2F2011%2F09%2Fapollo_18.jpg&#038;description=Apollo%2018%3A%20A%20Review\" data-pin-do=\"buttonPin\" data-pin-config=\"beside\"><img src=\"\/\/assets.pinterest.com\/images\/pidgets\/pinit_fg_en_rect_gray_20.png\" \/><\/a><\/div><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"author":1243,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[6,9],"tags":[625,626,486,495,627],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":false,"_links":{"self":[{"href":"http:\/\/scifisaturdaynight.com\/index.php?rest_route=\/wp\/v2\/posts\/4359"}],"collection":[{"href":"http:\/\/scifisaturdaynight.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/scifisaturdaynight.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/scifisaturdaynight.com\/index.php?rest_route=\/wp\/v2\/users\/1243"}],"replies":[{"embeddable":true,"href":"http:\/\/scifisaturdaynight.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4359"}],"version-history":[{"count":14,"href":"http:\/\/scifisaturdaynight.com\/index.php?rest_route=\/wp\/v2\/posts\/4359\/revisions"}],"predecessor-version":[{"id":6814,"href":"http:\/\/scifisaturdaynight.com\/index.php?rest_route=\/wp\/v2\/posts\/4359\/revisions\/6814"}],"wp:attachment":[{"href":"http:\/\/scifisaturdaynight.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/scifisaturdaynight.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4359"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/scifisaturdaynight.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}