{"id":2679,"date":"2011-03-14T16:30:06","date_gmt":"2011-03-14T21:30:06","guid":{"rendered":"http:\/\/www.scifisaturdaynight.com\/?p=2679"},"modified":"2011-03-14T19:15:05","modified_gmt":"2011-03-15T00:15:05","slug":"the-%e2%80%9cfound-footage%e2%80%9d%e2%84%a2-phenomenon-continues","status":"publish","type":"post","link":"http:\/\/scifisaturdaynight.com\/?p=2679","title":{"rendered":"The \u201cFound Footage\u201d\u2122 Phenomenon Continues"},"content":{"rendered":"

The unofficial beginning of\u00a0 the \u2018found film\u201d project was a devastatingly bad film called Cannibal Holocaust<\/a><\/em>, a 1980 disasterpiece. Ever since the odd hit film The Blair Witch Project<\/a> <\/em>thrust this genre \"\"<\/a>into the forefront, found film movies were somewhat of a stepchild in storytelling. It was considered a cheat somehow. I agree, it kind of is. Then I saw Cloverfield<\/a><\/em> and as much as it didn\u2019t appeal to me in the slightest, it was a rather good film (totally subjective judgment, the critics and box office thought otherwise). Then there was Skyline<\/em>, a spectacularly bad film, where you wish the found footage had indeed been lost (+1 for Me, +1 for the box office). Paranormal Activity<\/a><\/em>, both parts, did spectacularly at the box office.<\/p>\n

Today we are offered Apollo 18<\/a><\/em>, whose publicity is being fueled solely by social media and the interwebs. Good ploy for what may be the sleeper hit of the summer. The Facebooksphere<\/a> and Twitterverse<\/a> are abuzz with hits and teasers. More can be found here on the \u201cunofficial\u201d website<\/a>, where secrets will slowly be revealed. Part of me is hoping for a hit, the other part (80%) is casting a sardonic eye at the Hollywierd publicity machine co-opting social media as just another sales tool.
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\nBe that as it may, the box office is the final judge as to whether this will be another Cannibal Holocaust<\/em>. The \u201cfound footage\u201d milieu just refuses to die.<\/p>\n

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